The Growth of BrightStar through Homecare

BrightStar Care was recently featured in an article in Crain's Chicago Business, highlighting the growth of our business in the homecare sector. One of the things highlighted is how we are evolving the brand into assisted living and other areas, all to better serve our clients and their families. When I consult business owners and franchisors, I try to emphasize the importance of truly being in touch with customers and their needs so as to drive a long-term strategy that anticipates how these needs will grow and evolve over time and to align internal accountability around objectives that move the needle in this forward-thinking direction. What steps are you taking in your business to ensure you're planning for the future? I'd love to hear your stories about how you are evolving to keep up with the changing times and continue meeting your customers' needs.