For Immediate Release

Contact: Erin MacDonald-Birnbaum
(856) 489-8654 x302 | erin(at)

New book reveals a low-capital path to multiplying your business through franchising

In today’s economic environment and for the foreseeable future, access to capital will be limited. Successful business owners have few options for dramatically expanding their brand, taking it to the regional, national, or even international level. With banks not wanting to lend, creativity is required to figure out the best way to expand without capital. To leverage the large investments business owners have already made, franchising can be a great way to scale a brand to more markets and build upon the large financial investments and years of fine-tuning that made the business a success locally. Franchising is the least capital-intensive way to do so with less risk and more upside than any other method of brand expansion. If … you know what you’re doing. Grow Smart, Risk Less: A Low-Capital Path to Multiplying Your Business Through Franchising by certified Franchise Executive and CEO Shelly Sun describes how, through franchising, business owners can use other people’s money and leverage success for rapid growth. Grow Smart, Risk Less helps business owners evaluate if franchising is the best option to cost effectively expand a business. In addition, it provides a step-by-step guide on how to leverage franchising as an expansion vehicle. “I wrote Grow Smart, Risk Less,” says Sun, “after I chose to franchise my own business and took it from a local success to a national success with over 200 locations and now have begun expanding internationally. I want to share my journey so other business owners have the roadmap to scale their business through franchising or to help franchisors scale further by implementing some new ideas.” Broken up into five user-friendly sections, Grow Smart, Risk Less takes you from evaluating your plan through growth and scale and cover topics such as:
  • Is your concept franchise worthy?
  • Creating a great team to help you grow
  • Implementing an effective franchise sales process
  • Finding the right franchisees
  • How does the franchisor make money?
“I love franchising,” adds Sun, “and believe if done well it is the best opportunity for the franchisor and the franchisees. I hope through Grow Smart, Risk Less, I can play a role in helping other franchisors start strong, help their franchises flourish and in turn enable the start of more businesses and the creation of more jobs.” Shelly Sun is the CEO and Co-Founder of BrightStar Care®, a premium homecare and healthcare staffing company. In 2005, BrightStar launched its franchising efforts and has grown from one corporate-owned location to over 200 locations nationwide, and is on track to open 400 locations by the end of 2013, as well as continue international development. Shelly was selected as the International Franchise Association’s (IFA) Entrepreneur of the Year for 2009. In 2011, Shelly and BrightStar were featured on the CBS series “Undercover Boss,” where she went undercover with some of BrightStar’s amazing caregivers from across the country and came back with amazing ideas to implement in the company. Shelly was selected as the Entrepreneur of the Year by the National Association of Women Business Owners (NAWBO) in 2006. In the last three years, BrightStar has jumped in the Inc. 500/5000 rankings, moving from #2225 in 2007, to #181 in 2010. Most recently, BrightStar premiered for the first time on Entrepreneur Magazine’s “Franchise Fast 500” at #152. Shelly is a Certified Franchise Executive and participates on the IFA’s Board of Directors, Membership Committee, Finance, Audit and Budget Committee, and as Co-Chair of the IFA’s FranPAC President’s Council.

Grow Smart, Risk Less will be released October 4, 2011 and can be pre-ordered from, and

Review copies available upon request.

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